Community Service by Faculty Members of the Community Education Program at the Jeje Talenan MSME in Prabumulih City

This activity was held under the theme “Increasing Production and Digital Branding-Based Marketing Strategies for a Green Economy in the Jeje Cutting Board Home Industry in Prabumulih City.” The community service team was led by Mr. Shomedran, S.Pd., M.Pd., with members Ms. Mega Nurrizalia, S.Pd., M.Pd., and Ms. Yuliana FH, S.Pd., M.Pd., and four students from the Community Education program, with support from the Ministry of Higher Education, Science, and Technology of the Republic of Indonesia. 

Through this program, the “Talenan Jeje” MSME operators were guided to efficiently increase their production capacity and expand their marketing reach through digital branding strategies, including social media optimization, the creation of visual product content, and the enhancement of online promotional skills. In addition, a green economy approach was emphasized through the use of environmentally friendly materials and sustainable production practices. On this occasion, Shomedran, S.Pd., M.Pd., as the head of the service team, stated that this program not only focuses on the technical aspects of production and marketing but also instills values of sustainability.